Illustration of boy holding phone with a GPS pin marker on their head
An illustration of a group of people using their phones

Role

Lead UX Designer

Agency

KAYISOFT

Type

Business to Consumer

Category

App Design

Definition

A product aimed at families that want to stay connected and aware of each others whereabouts,  where all members have equal vision over one another in an exclusive private manner.

SCOPE

Accurate Service

The main focus is to deliver an instantaneously accurate product when it comes to live location.

Transparent and vigilant

Digital Privacy is really important therefore, the product must respect that and deliver a transparent non-invasive service for both parents and children.

An illustration of a phone with sleepy eyes

Lightweight

In order for this product to be integrated to peoples daily lives it must consume the least amount of energy possible.

UX RESEARCH

What makes a family is the connection between certain members that is candor and endearing at the same time.

The Problem:

Who has the most the problem?
Couples with at least one adolescent child, Causes of the problem
- Human nature: emotional attachment, and longing for connection
- The culture context and living condition of area in which the family lives in
- The gap of interests between two generations

Challenges

Phone call or a text message from time to time to check up. Which could be tedious and could have some expenses in certain locations.Tracking their children’s social media profiles. Which could provoke sense of stalking and distrust Contacting authorities like police or hospitals if the child is out of reach for worrying period

User Profiles

The niche: Couples with at least one young to adolescents child, who are stressed and discomforted not knowing their children's whereabouts.

Chloe Page

Occupation

Graphic Designer

Age

36

Parental Status

Mother of 2

About

Chloe and James have 2 lovely children Jamie and Jackie, Jamie has just got her driver license and is gonna start driving to school soon. Chloe and James wish to have a way or a tool to know if their daughter is driving safely without having to be in the passenger seat at all times.

Robert Willes

Occupation

Store Owner

Age

30

Parental Status

father of 1

About

Robert is a single father to his 6 year old son Jeremy. Jeremy has just started school, Robert is exited yet also finds himself distraught every morning when little Jeremy leaves to school, thinking: will he make it to school safe this time, will he make it home safe. Robert wishes for a way to be able to know that Jeremy is safe at all times and if not to be notified instantly.

User placing order journey

THE PRODUCT

Initial Sketches

In the initial UI sketches I tried to focus on the main functions in the app, such as Live Location Tracking, which meant that there should be a Big Bold Map, an easy way to access Place Notifications, a clear History Timeline and Drive Reports.

Wireframes

High Fidelity

USABILITY TEST

As a startup we couldn't afford recruiting people to test the app so we went with friends and family.

a screenshot of some pretty confidential information

Some of the findings

THE BRAND

Colors

Typography

Its live and kicking! check it out

Let's create
wireframes
together

You can drop me an e-mail at:

awwablababidi@gmail.com

I'm also moderately active on:

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